The Body Shop has always been recognizable by its green color, the only color that Dame Anita Roddick, The Body Shop Founder, could find to cover the damp, moldy walls of her first shop!

The Body Shop's Mission Statement commits "To dedicate our business to the pursuit of social and environmental change." They use their stores and products to help communicate human rights and environmental issues.

The Body Shop supports Community Trade, purchasing outstanding natural ingredients from disadvantaged communities the world over in order to support them in receiving a fair price for their products and generating income for their future.